S3E18: Tours & Activities All Stars Talking 2024 Trends
In this episode we bring together 3 All-Stars from the Tours and Activities space to share the key trends shaping our industry as we gear up for the summer travel season of 2024 and beyond.
Kicking off the discussion, we are joined by Stephen Joyce, Vice President of Content at Arival, who enriches our understanding with his comprehensive grasp of social media strategies, content creation, and his profound insights into the tours sector. Stephen, an authority in the field, also co-hosts the Arival podcast alongside Janelle, Visser offering many. beneficial insights and analysis.
Our conversation then shifts to Roman Townsend, the Managing Director of Belvera Partners, who plays a pivotal role in steering the public relations strategies for giants like Arival and Phocuswright. With his extensive experience working with B2B Travel companies globally, Roman unveils valuable strategies for harnessing 'Earned' Media, with a particular fondness for leveraging LinkedIn to amplify PR efforts.
Rounding off the discussion, we engage with Craig Everett, the Founder of Hollibob. Craig introduces us to his company's highly successful experiences booking platform, providing a global perspective on Tours and Activities providers. A highlight of our conversation includes the emerging prominence of Saudi Arabia as a tourism hotspot and how Craig’s team effectively utilizes AI to stay ahead in the industry.
We hope you benefit from the collective insights these industry leaders share in this discussion. Be sure to comment and give us your feedback. Also, we'd love to hear your suggestions for Topics or Guests to include in our upcoming Season 4.
Season 3 episodes are sponsored by Propellic.
Propellic is the only integrated digital marketing agency focused exclusively on driving bookings for travel companies. If you’re looking to accelerate your direct bookings and decrease your cost per acquisition, we highly recommend that you get in touch with Propellic. They’re offering Travel Trends listeners a free marketing audit. Just mention the Travel Trends Podcast.
Visit Propellic.com to learn more.
