ALL EPISODES
S8/E6 The 2027 Travel Marketing Playbook Part 1: Brand, PR & the Human Advantage
As the travel industry looks ahead to 2027, standing out is becoming harder than ever. Performance marketing is more competitive and expensive, AI is flooding the market with content, and travellers have more choices at their fingertips than ever before. So what makes someone choose your brand, trust it and keep coming back?
In the first episode of our three-part Marketing Series, sponsored by Propellic, Dan is joined by Laurel Greatrix, Chief Communications Officer at Tripadvisor; Roman Townsend, Managing Director at Belvera Partners; and Fabio Bin, Co-Founder and CMO of WeRoad, to explore why brand, PR and human connection matter more than ever.
S3E18: Tours & Activities All Stars Talking 2024 Trends
In this episode of the Travel Trends Podcast, we've gathered three all-stars from the Tours and Activities world to share the key trends that are shaping our industry as we prepare for the summer travel season of 2024 and beyond. Our discussion begins with Stephen Joyce, Vice President of Content at Arival, who deepens our understanding with his extensive knowledge of social media strategies, content creation, and his insightful perspective on the tours sector.