AI is changing how travelers discover, compare and book trips, and travel brands need to rethink how they get found. In the final episode of our Marketing Series sponsored by Propellic, Dan sits down with Brennen Bliss, CEO of Propellic, and John Lyotier, Co-Founder and CEO of TravelAI, to explore what AI visibility means for travel businesses heading into 2027 and beyond.

As platforms like ChatGPT, Gemini, Claude and Perplexity become part of the travel planning process, the rules of online visibility are changing. Brennen and John break down Generative Engine Optimization (GEO), how it builds on traditional SEO, and why showing up in AI-generated recommendations is becoming increasingly important for travel brands.