AI is changing how travelers discover, compare and book trips, and travel brands need to rethink how they get found. In the final episode of our Marketing Series sponsored by Propellic, Dan sits down with Brennen Bliss, Founder and CEO of Propellic, and John Lyotier, Co-Founder and CEO of TravelAI, to explore what AI visibility means for travel businesses heading into 2027 and beyond.
As platforms like ChatGPT, Gemini, Claude and Perplexity become part of the travel planning process, the rules of online visibility are changing. Brennen and John break down Generative Engine Optimization (GEO), how it builds on traditional SEO, and why showing up in AI-generated recommendations is becoming increasingly important for travel brands.
Brennen shares how Propellic studies real traveler behavior to better understand how people use AI to research and plan trips, and what marketers can learn from those insights. John brings the perspective of building AI-powered travel technology, explaining the growing role of connectors, plugins and proprietary data in shaping which businesses get recommended.
The conversation also tackles one of the biggest questions facing the industry: Will AI agents eventually handle the entire booking process, or will travelers still want to be involved in planning their trips? From trust and transparency to attribution challenges and the changing relationship between travelers and suppliers, Dan, Brennen and John explore what these developments could mean for the future of travel.
For tour operators, hotels, destinations and travel technology companies, this episode offers a practical look at where AI-powered discovery is heading and what businesses should be paying attention to today.
The way travelers find and book trips is changing. The opportunity now is to understand those changes, rethink how your business gets discovered, and make sure you're part of the conversation when AI starts making recommendations.
👉 Listen to The 2027 Travel Marketing Playbook Part 3: AI Visibility Now
🔥 Special Thanks to our Season 8 Title Sponsors for their Support: Quark Expeditions, Intrepid, Kaptio, Propellic, Repayd, and Holafly
