If ChatGPT can build a two-week travel itinerary in seconds, where does that leave destination management companies (DMCs)?

In this Spotlight Episode, Dan sits down with Hicham Alaoui, co-founder of The Travel Collection, a network of 16 locally led DMCs operating across 22 countries, to explore why local expertise and personal connections matter more than ever. Hicham shares how a Harvard Business School trip to Morocco that sold out in minutes helped launch a business built around delivering exceptional travel experiences.