If ChatGPT can build a two-week travel itinerary in seconds, where does that leave destination management companies (DMCs)?
In this Spotlight Episode, Dan sits down with Hicham Alaoui, co-founder of The Travel Collection, a network of 16 locally led DMCs operating across 22 countries, to explore why local expertise and personal connections matter more than ever. Hicham shares how a Harvard Business School trip to Morocco that sold out in minutes helped launch a business built around delivering exceptional travel experiences.
At the heart of the conversation is Hicham's philosophy that great travel comes down to 95% execution and 5% magic. From quick response times and seamless logistics to thoughtful budgeting and attention to detail, he explains what it takes to be a trusted DMC partner. But it's that final 5% that makes an experience truly memorable: understanding what travellers want, drawing on local relationships, and creating moments they wouldn't find on their own.
The conversation also turns to AI and how it's changing the way trips are planned. With more travelers and advisors arriving with AI-generated itineraries, Hicham explains why local knowledge is still essential for turning those plans into experiences that actually work. He also shares how The Travel Collection is using AI behind the scenes, where he sees the biggest opportunities for automation, and why the human side of travel remains so important.
As AI makes travel planning faster and more accessible, this episode explores what technology can't replace: trusted relationships, local insight, and the ability to turn a good itinerary into an unforgettable experience.
Learn more at travelcollection.co.
