Barcelona is calling, and not just for the beaches. From the floor of ITB Berlin, we sit down with Pete Comeau and Florence Kaci to preview Phocuswright Europe 2026 and why it has become a must attend event for travel leaders who are driving real decisions. We break down what sets it apart, from the venue and energy to its focus on meaningful insights and dealmaking over sheer scale.

A major focus of the conversation is AI in travel and what AI transformation actually looks like inside leading companies. We explore the types of executives taking the stage in Barcelona and why their perspectives matter across distribution, product, marketing, payments, and partnerships. Expect practical insight into how strategy teams are approaching AI, where the pressure points are, and what is rising to the top of the industry agenda.