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ALL EPISODES

Season 8 Jen BB Season 8 Jen BB

S8/E8 The 2027 Travel Marketing Playbook Part 3: AI Visibility

AI is changing how travelers discover, compare and book trips, and travel brands need to rethink how they get found. In the final episode of our Marketing Series sponsored by Propellic, Dan sits down with Brennen Bliss, CEO of Propellic, and John Lyotier, Co-Founder and CEO of TravelAI, to explore what AI visibility means for travel businesses heading into 2027 and beyond.

As platforms like ChatGPT, Gemini, Claude and Perplexity become part of the travel planning process, the rules of online visibility are changing. Brennen and John break down Generative Engine Optimization (GEO), how it builds on traditional SEO, and why showing up in AI-generated recommendations is becoming increasingly important for travel brands.

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Spotlights Jen BB Spotlights Jen BB

Company Spotlight: The Second Life of Sonder: Reimagining an Iconic Travel Brand

Sonder was once one of the most recognizable names in modern hospitality. Then, almost overnight, it disappeared. Now, it's back in a very different form. In this breaking news episode, Dan sits down with John Lyotier, Co-founder and CEO of TravelAI, to discuss the company's acquisition of the Sonder trademarks and domain portfolio, including Sonder.com, and why it's relaunching the brand as an AI powered, curated guide to the world's best urban stays. The acquisition includes the brand and intellectual property only. It does not include Sonder's former operating business, properties, leases, or staff.

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