ALL EPISODES
S8/E7 The 2027 Travel Marketing Playbook Part 2: Performance Marketing & Data Attribution
Measuring marketing performance in travel has never been straightforward, and it's only getting more complicated. With evolving privacy regulations, changing attribution models, and travelers researching trips across multiple platforms over weeks or even months, how can marketers really know what's driving bookings and where to invest their budgets?
In the second episode of our three-part Marketing Series, sponsored by Propellic, Dan sits down with John Matson, Chief Revenue Officer at Propellic, and Nicole Robinson, CMO at andBeyond, to explore what effective performance marketing looks like in today's travel industry.
S8/E6 The 2027 Travel Marketing Playbook Part 1: Brand, PR & the Human Advantage
As the travel industry looks ahead to 2027, standing out is becoming harder than ever. Performance marketing is more competitive and expensive, AI is flooding the market with content, and travellers have more choices at their fingertips than ever before. So what makes someone choose your brand, trust it and keep coming back?
In the first episode of our three-part Marketing Series, sponsored by Propellic, Dan is joined by Laurel Greatrix, Chief Communications Officer at Tripadvisor; Roman Townsend, Managing Director at Belvera Partners; and Fabio Bin, Co-Founder and CMO of WeRoad, to explore why brand, PR and human connection matter more than ever.