“Pet-friendly” is a term we see everywhere in travel, but what does it actually mean? For many travelers, it still comes with frustrating restrictions, unexpected fees, and limited options. In this episode, Dan sits down with Luis Zamora, Co-Founder and CMO of PetsVivo, to explore the growing pet travel market, what pet owners really want, and why hotels and destinations could be missing out on a major opportunity.

Luis shares insights into the rise of pet travel, including how changing attitudes toward pets are influencing travel decisions and spending habits. We discuss why travelers are willing to spend more with businesses that genuinely welcome their pets, and what hotels can do to create a better experience. From clearer pet policies and more transparent fees to thoughtful amenities that make a real difference, Luis explains how small changes can help properties attract more guests and encourage repeat bookings