We’re thrilled to conclude our Season 5 In-Destination series with a truly thought-provoking conversation featuring Joe Pine and Jake Haupert - two visionaries shaping the future of travel.

The future of travel is undergoing a profound transformation - shifting from curated experiences to a deeper focus on personal growth and self-discovery. At the heart of this evolution lies the emerging Transformation Economy, a $208 billion market shift that is redefining what travelers value and how the industry delivers on those expectations. In this week's episode, Experience Economy pioneer Joe Pine and Transformational Travel Council co-founder Jake Haupert discuss why this movement is far more than a passing trend - it’s a reimagining of travel’s true purpose.

Transformational travel stands apart from traditional tourism. It’s not about fleeting moments or checking off bucket-list destinations. Instead, it’s a holistic journey that unfolds in three essential phases: intentional preparation, immersive experiences, and meaningful reflection. Without this complete arc, the potential for lasting change often fades once travelers return home.

Join us as we hit the road to Denver for a special edition of Travel Trends, recorded live at the Adventure Travel Trade Association’s (ATTA) Elevate Conference.

Set against the stunning backdrop of Colorado’s beauty, this episode takes you straight into the heart of the $896 billion adventure travel industry. It’s a celebration of sustainability, outdoor exploration, and the magic of human connection in a world that’s increasingly digital.

Think of this as your ultimate road trip playlist - featuring 15 intimate conversations with the trailblazers shaping the future of adventure tourism. From tech innovators and conservation champions to Indigenous leaders and destination dreamers, these voices share one thing in common: a deep love for people, planet, and place.

Listen to the remaining highlights from this year’s Adventure Travel World Summit (ATWS) in Panama with Part 2 of our special series. This episode showcases ATTA's profound power of connection and the fundamental importance of sustainability in shaping a brighter future for the adventure travel industry.

Discover a different approach to travel on this episode of the Travel Trends Podcast, where host Dan Christian speaks with Richard Edwards, the accomplished CMO of Untours and Managing Director of the Untours Foundation. Their conversation centers on how travel can be a deeply immersive and enriching journey for both the individual and the destination.