We’re thrilled to conclude our Season 5 In-Destination series with a truly thought-provoking conversation featuring Joe Pine and Jake Haupert - two visionaries shaping the future of travel.

The future of travel is undergoing a profound transformation - shifting from curated experiences to a deeper focus on personal growth and self-discovery. At the heart of this evolution lies the emerging Transformation Economy, a $208 billion market shift that is redefining what travelers value and how the industry delivers on those expectations. In this week's episode, Experience Economy pioneer Joe Pine and Transformational Travel Council co-founder Jake Haupert discuss why this movement is far more than a passing trend - it’s a reimagining of travel’s true purpose.

Transformational travel stands apart from traditional tourism. It’s not about fleeting moments or checking off bucket-list destinations. Instead, it’s a holistic journey that unfolds in three essential phases: intentional preparation, immersive experiences, and meaningful reflection. Without this complete arc, the potential for lasting change often fades once travelers return home.

Join us as we hit the road to Denver for a special edition of Travel Trends, recorded live at the Adventure Travel Trade Association’s (ATTA) Elevate Conference.

Set against the stunning backdrop of Colorado’s beauty, this episode takes you straight into the heart of the $896 billion adventure travel industry. It’s a celebration of sustainability, outdoor exploration, and the magic of human connection in a world that’s increasingly digital.

Think of this as your ultimate road trip playlist - featuring 15 intimate conversations with the trailblazers shaping the future of adventure tourism. From tech innovators and conservation champions to Indigenous leaders and destination dreamers, these voices share one thing in common: a deep love for people, planet, and place.

Laura Sileo Pavat, Global Head of Brand Homes at Pernod Ricard, returns to Travel Trends to explore how spirit tourism is transforming cultural connections across the globe.

With over 35 brand homes spanning four continents, Pernod Ricard has reimagined these spaces as immersive destinations that tell authentic stories and forge lasting emotional bonds. From the award-winning Jameson Distillery in Dublin to the architecturally striking Rabbit Hole in Louisville's arts district, these experiences highlight a new way for travelers to engage with places and their narratives.

The discussion takes us to extraordinary locations like Scapa Distillery in Scotland's remote Orkney Islands, where a boat shelter-inspired building overlooks historic waters, and TX Whiskey Ranch in Fort Worth, which evolves from a working distillery by day to a vibrant community hub by night, hosting everything from live country music to yoga sessions. Laura reveals how these brand homes foster genuine connections with local communities through collaborations with regional artisans, musicians, and chefs—such as TX Whiskey’s bottle caps made from recycled cowboy boot leather or locally-crafted goods at Casa Altos in Mexico.

What’s really behind the rising tide of interest in river cruising? In this episode, Pam Hoffee, President of Avalon Waterways, dispels common myths and reveals the innovations fueling this fast-growing segment of the travel industry. From her serendipitous start in travel after a chance encounter in a college bar to leading award-winning ship designs, Pam shares how Avalon has reimagined the river cruise experience—infusing it with authenticity, sustainability, and unexpected luxury.

By orienting beds to face panoramic windows and sourcing ingredients from local markets, Avalon redefines the meaning of detail-driven travel. Pam also discusses the surprising rise in younger travelers drawn to river cruising post-pandemic, and how programs like Avalon Choice deliver immersive, flexible experiences to match evolving preferences.

Join us for the final installment in our Guided Touring series as we chat with Ben Hall, CEO of AAT Kings, Australia and New Zealand's leading guided touring provider. This episode dives into the legacy of AAT Kings, a 100-year-old tour company renowned for creating immersive experiences that celebrate authentic cultural connections and sustainability.

Are you ready to experience the untamed beauty of Africa? In this episode Sherwin Banda, president of African Travel Inc. and a Cape Town native, takes us deep into the world of African safaris. With his expert insights, Sherwin paints a vivid picture of the safari adventure—from breathtaking wildlife encounters to the growing emphasis on community and conservation.

What You’ll Learn:

• The booming popularity and evolution of African safaris 

• Changing demographics and the rise of luxury travel options 

• How sustainability is shaping the future of safari tourism 

• Essential tips for choosing the best safari experience and providers 

• Exciting new destinations redefining the safari landscape 

This Special Event Spotlight features exclusive coverage from the inaugural Les Grands Remous Conference in Québec City—a groundbreaking gathering focused on innovation and sustainability in tourism brought together by MT Labs and Destination Quebec.

 What to Expect:

• Expert Insights: Hear from influential speakers like Martin Lessard, Managing Director of MT Lab, and Robert Mercure, CEO of Destination Québec City, as they discuss the future of sustainable travel and cutting-edge technology and tourism initiatives.

• Visionary Entrepreneurs: Learn how trailblazers like JP Descheneau use AI to reinvent businesses, or explore the creative impact of Olivier’s eco-friendly electric camper vans.

• A Celebration of Québec: Discover why Québec City is a must-visit destination, with breathtaking winter scenes, Carnaval festivities, ice sculptures, and more.

Listen to the remaining highlights from this year’s Adventure Travel World Summit (ATWS) in Panama with Part 2 of our special series. This episode showcases ATTA's profound power of connection and the fundamental importance of sustainability in shaping a brighter future for the adventure travel industry.

Welcome to Season 4 Episode 2 of the Travel Trends Podcast where our host Dan Christian welcomes James Thornton, the esteemed CEO of Intrepid Travel, for an enlightening discussion on the transformative power of sustainable travel.

Welcome to Season 4 Episode 1 of the Travel Trends Podcast where our host Dan Christian welcomes Shannon Stowell, the esteemed CEO of the Adventure Travel Trade Association (ATTA), for an engaging discussion on the dynamic world of adventure travel. Prepare to hear Shannon's expert insights into the key players and overarching trends shaping this exciting sector, unravel the three core pillars of adventure travel—nature, culture, and activity—and understand the significant growth and financial prospects within the industry.