S2E11: Richard Edwards, MD & CMO of UnTours
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Ever wonder how travel can be more than just ticking off famous landmarks? How it could immerse you into the local culture, enriching you and the destination at the same time? We unpack this and more as we welcome Richard Edwards, the CMO of Untours and Managing Director of the Untours Foundation, to our conversation. Richard, a Costa Rican resident, enlightens us, not just about his transformative life in the Central American paradise, but also about the revolutionary concept of 'Untours'
We invite you to join us as we explore the concept of 'slow travel', a sustainable approach focused on quality over quantity. Richard enlightens us about this enriching way of travel that goes beyond the tourist brochure, digging deep into the local culture, economy and natural beauty of a destination. We also uncover the role of 'unfluencers', who create meaningful content that resonates with the discerning traveller. As we navigate the world of 'unmarketing', we reveal how this avant-garde approach is shaping the travel industry today
In the backdrop of a climate crisis and a global pandemic, we also discuss the urgent need for sustainable practices across the travel industry. Richard provides us with valuable insights into how travel decisions are being impacted by these realities and the emerging importance of supporting companies that prioritize sustainability. As we wrap up, we test Richard's knowledge of his beloved Costa Rica, providing listeners with a true taste of his passion for sustainable living. So be sure to tune in and join us as we explore the future of responsible travel with Richard Edwards.
