S2E11: The UnTours Story - Pioneering Sustainable and Slow Travel
Listen to full episode :
Discover a different approach to travel on this episode of the Travel Trends Podcast, where host Dan Christian speaks with Richard Edwards, the accomplished CMO of Untours and Managing Director of the Untours Foundation. Their conversation centers on how travel can be a deeply immersive and enriching journey for both the individual and the destination. Prepare to unpack the fundamental ideas behind the 'Untours' concept and the philosophy of slow travel, understand the subtle art of connecting with local culture, economies, and the natural world in a meaningful way, and gain valuable perspectives on the rise of 'unfluencers,' the forward-thinking approach of 'unmarketing' within the travel industry, the pressing necessity of sustainable practices in travel given the climate crisis and global pandemics, and the growing importance of supporting companies that prioritize responsible tourism.
Join us as Richard, a resident of Costa Rica, shares his transformative experiences in this Central American paradise and illuminates the revolutionary concept of 'Untours'. We delve into the principles of 'slow travel', a sustainable approach that prioritizes quality and deep engagement over simply seeing many sights. Richard explains how this enriching way of travel goes beyond the standard tourist experience, fostering a deeper connection with the local culture, economy, and natural environment of a destination. The conversation also uncovers the growing influence of 'unfluencers' who create meaningful and authentic content that resonates with thoughtful travelers. As we navigate the world of 'unmarketing', we explore how this innovative approach is currently shaping the travel industry. Against the backdrop of a climate crisis and a global pandemic, the urgent necessity for sustainable practices throughout the travel industry is also discussed. Richard provides valuable insights into how these global realities are influencing travel decisions and the increasing importance of supporting companies that prioritize sustainability. The episode concludes with a fun Travel Trivia session that tests Richard's knowledge of his beloved Costa Rica, offering listeners a genuine taste of his passion for sustainable living.
Curious to explore the future of responsible and immersive travel?
Don't forget to show your support by hitting the like button and subscribing to the Travel Trends Podcast for a wealth of industry knowledge and expert guidance on your favourite Podcast App!
Connect with Our Guest: https://www.untours.com/
