Imagine a travel company where the business itself fuels impact, not just through donations but through ownership. That is the UnTours story. In this episode, CEO Jonathan Coleman shares how the world’s first certified B Corp tour operator became part of a foundation that invests every dollar into small businesses creating meaningful change in destinations.

Jonathan walks us through Hal and Norma Taussig’s remarkable origin story, beginning with apartment-based, slow travel in the 1970s and evolving into a vow of poverty that redirected profits into a foundation, eventually transferring company ownership. We then explore the Reset Tourism Fund, which transforms corporate philanthropy from partners such as Expedia Group, TUI Care Foundation, Skyscanner, Tourism Cares, Agoda and XO into flexible, low-interest loans for small tourism enterprises.

Discover a different approach to travel on this episode of the Travel Trends Podcast, where host Dan Christian speaks with Richard Edwards, the accomplished CMO of Untours and Managing Director of the Untours Foundation. Their conversation centers on how travel can be a deeply immersive and enriching journey for both the individual and the destination.