In this spotlight episode, Murray Decker, CEO and founder of Tour Amigo, shares how his innovative technology platform is transforming the multi-day tour industry by equipping operators with cutting-edge reservation systems and seamless distribution capabilities.

Murray’s journey began as a Contiki tour guide in 2008, where he gained firsthand insight into the travel industry. By 2016, he founded Tour Amigo to address a glaring gap in travel technology: while day tours, accommodations, and flights had embraced digital solutions, multi-day tours remained stuck in the analog era.

The statistics Murray reveals are both surprising and inspiring. The multi-day tour market is expanding at an impressive 8-9% annually, even in the wake of COVID-19. Travelers are now spending $4,500-$5,000 per trip—nearly double the pre-pandemic average of $2,500. Yet, when Tour Amigo first introduced the concept of APIs to tour operators, the response was often, "What is an API?" This disconnect highlighted a massive opportunity in what Murray estimates to be a $300 billion global market.

Discover a different approach to travel on this episode of the Travel Trends Podcast, where host Dan Christian speaks with Richard Edwards, the accomplished CMO of Untours and Managing Director of the Untours Foundation. Their conversation centers on how travel can be a deeply immersive and enriching journey for both the individual and the destination.

Join us as we welcome Christian Wolters, the esteemed CMO of TourRadar, for an engaging discussion on post-pandemic travel trends and TourRadar's adaptation.