Barcelona is calling, and not just for the beaches. From the floor of ITB Berlin, we sit down with Pete Comeau and Florence Kaci to preview Phocuswright Europe 2026 and why it has become a must attend event for travel leaders who are driving real decisions. We break down what sets it apart, from the venue and energy to its focus on meaningful insights and dealmaking over sheer scale.

A major focus of the conversation is AI in travel and what AI transformation actually looks like inside leading companies. We explore the types of executives taking the stage in Barcelona and why their perspectives matter across distribution, product, marketing, payments, and partnerships. Expect practical insight into how strategy teams are approaching AI, where the pressure points are, and what is rising to the top of the industry agenda.

Ready to meet the leaders driving the next phase of multi-day tour growth?

In this Event Preview Episode we’re taking you inside the plans for Arival 360 Valencia, a focused three-day gathering where operators, distributors, and travel tech leaders come together to talk tours, activities, attractions and this year, a significantly expanded Multi-Day Tour Program.

Building on the multi program success from Washington, DC, this isn’t just a side conversation. It’s a dedicated, strategic stream built specifically for multi-day operators looking to scale distribution, modernize tech, and build stronger partnerships across Europe and beyond.

Our first conversation features Bruce Rosard, Co-founder and Chief Commercial Officer of Arival, who shares why the expansion of the Multi-Day Stream reflects one of the biggest shifts happening in in-destination travel right now: operators moving from fragmented systems and manual processes toward scalable, connected distribution ecosystems.   

Big rooms. Bigger ideas. And a roadmap for what’s next in global tourism. In this event preview episode, we’re joined once again by Deborah Rothe, Director of ITB Berlin, to unpack what’s coming when more than 100,000 travel professionals from 170 countries converge in Berlin this March. From Angola’s host-country spotlight to Thailand’s major presence, we highlight the regions gaining momentum and the early signals that often shape the year ahead.

At the heart of ITB Berlin 2026 is a powerful guiding theme: leading tourism into balance. Deborah breaks down what that really means in practice, sustainable growth that still drives revenue, AI that builds trust and boosts conversion, and innovation that respects human values. On the eTravel Stage, expect hands-on demos showing how AI is transforming distribution, personalization, and service. Across marketing and strategy tracks, we explore how partnerships and value chains are evolving in real time, while destination sessions reframe accessibility and data-driven stewardship as true commercial advantages that increase yield and smooth seasonality.

Join us at Arival DC from September 29 to October 3, 2025, and be part of the most transformative event in the experiences sector. Use promo code FOADACHDC to get 10% off the AI Forum for Destination Experiences and Arival 360 DC combo ticket (excludes Pro Members). Plus, as a special bonus, you will be guaranteed a feature on the Event Spotlight that Dan will be recording live at the event!

As Douglas Quinby, CEO, and Bruce Rosard, CCO, shared in our recent conversation, Arival DC isn’t just another industry conference - it’s a meticulously curated gathering of the "the 1% of the experiences sector." Visionary creators, resellers, technologists, and leaders from across the ecosystem - think day tour operators, multi-day specialists, tech startups, and platforms like GetYourGuide and Viator - will come together to shape the future of travel experiences.