In the third and final episode of our Mindtrip mini-series, we sit down with Discover Puerto Rico’s CMO, Storm Tussey to see how AI is reshaping trip planning - making it easier, smarter, and more personal while keeping culture and community at the heart of the journey.

Our conversation explores how the destination uses AI to turn inspiration into real itineraries - helping travelers move from “where should I go?” to “here’s my perfect trip.” From safety questions to salsa lessons, from coffee haciendas to eco-adventures, we unpack a practical framework for personalization that respects the island’s identity and lifts up small, local businesses.

In this second episode - part of a 3-part mini-series with Mindtrip exploring how AI is transforming destination marketing - we sit down with Lynn Carpenter, Senior Vice President of Marketing at Visit California, to unpack how a how a $157.3B tourism economy is being reimagined through AI, data, and human storytelling. Lynn shares why engagement now matters more than traffic, taking us from the dot-com era to today’s AI surge and revealing how her team built an advanced content platform designed for both humans and machines. Think California industry led RAG architecture, a massive digital content library, and editorial processes that add what the web can’t know yet: local nuance, future packages, and timely insights.

We're so fascinated on how Destination Marketing is being transformed by AI that we partnered with Mindtrip to bring together this 3-part mini series.  We have an incredible line-up of speakers joining us in advance of our AI Summit to exploring how AI is transforming the way travelers dream, plan, and book their journeys.

In our first episode, we sit down with Janette Roush, SVP of Innovation & Chief AI Officer at Brand USA, to talk about how destination marketing is evolving as trip planning moves from search boxes to chat interfaces and AI-generated itineraries.