AI is rewriting the rules of timeshare, and the biggest shift is simpler than it sounds: we are finally fixing communication. Recorded live at ARDA’s Spring Conference in Las Vegas, Dan sits down with two leaders working at the intersection of technology and vacation ownership, and we get concrete about what’s working right now and what’s about to change next.

This is the final episode in our 3-part series exploring the evolution of timeshare.

First, Jason Tremblay, CEO of One Agency, explains how AI moves from “cool idea” to practical application in sales and marketing. We dig into real-world use cases like turning social media comments into two-way conversations, handling skepticism at scale, and using persistent memory so a prospect’s context follows them from platform to platform. The takeaway is clear: better conversations mean better conversions, and AI makes one-to-one personalization possible without burning out teams.

Recorded live from the Bellagio at ARDA’s Spring Conference in Las Vegas, Dan sits down with the leaders reshaping vacation ownership into something far more flexible, experience-led, and dynamic than most travelers realize. This conversation explores why the industry is having a real moment and how shifting traveler priorities around access, identity, and unforgettable experiences are redefining what ownership looks like today.

This is the second episode in our 3-part series exploring the evolution of timeshare.

We begin with Louis Acosta (SVP, Sports, Entertainment, Event Marketing & Sales, Travel + Leisure Co.), who shares how building an ecosystem of experiential brands, from Margaritaville Vacation Club to Sports Illustrated Resorts, is unlocking “money-can’t-buy” moments and turning owners into true insiders.

The “timeshare” stereotype is officially outdated.

Recorded live from the Bellagio at ARDA’s Spring Conference in Las Vegas, Dan sits down with the leaders redefining vacation ownership into something far more flexible, digital, and experience-led than most travelers realize. This conversation explores how the category is evolving, what’s driving growth, and what today’s owners expect from modern travel experiences.\

This is the first episode in our 3-part series exploring the evolution of timeshare.

We begin with ARDA President and CEO Jason Gamel, who breaks down ARDA’s role in shaping the industry, from advocacy and research to elevating its global story.